Shopify Articles

How to Turn Emails into Sales

Posted by Karim Tarek on

If you’re still sending the same emails to everyone on your list or sending emails with no strategy behind it, get ready to take notes. We’re going to look at how an email service provider (ESP), also known as an email marketing service, can help you send more effective emails and streamline your efforts.

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While SEO was once the biggest concern for content creators and marketers, many have decided that it’s not very important anymore. Some have even declared it dead. After all, algorithms constantly change and it's difficult to keep up with, and there’s a belief that if you put out quality content, it will make its way to the top of the search results, no matter what.

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Why Your Business Needs to be on Instagram

Posted by Karim Tarek on

Instagram is one of the most popular social media networks right now and over 80% of users follow at least one business on the platform. If your business isn’t using it, you could be ignoring your most powerful (and least expensive) marketing tool.

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Why You Should be Using Personalization Tactics in Your Shopify Store

Posted by Megan Burgess on

When it comes to advertising online, personalization and one-to-one marketing reign supreme. Consumers, especially millennials, are tired of intrusive, irrelevant ads. Personalized content lets your customers feel like they’ve discovered you and t...

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How much does it cost to hire a Shopify developer?

Posted by Megan Burgess on

When you’re running an ecommerce store, it’s easy to let website maintenance slip...or forget about it altogether. If you could use help, hiring a developer who specializes in Shopify is a sure-fire way to get someone to take tech matters off your...

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How User-Generated Content Can Boost Your Sales

Posted by Megan Burgess on

User-generated content (UGC), also called user-created content or consumer-generated marketing, turns your customers into your biggest marketers. It’s growing in popularity for a few reasons, mostly because it requires little to no extra work on y...

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Leveling Up Your Store With Retention Marketing

Posted by Megan Burgess on

Customer churn: it’s when a client breaks off the relationship with a company. They purchased once and now they’re done. Sound familiar? If you’re seeing a lot of one-and-done shoppers, retention marketing is for you. Unlike acquisition marketing,...

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Finding & Fixing Holes in Your Sales Funnel

Posted by Megan Burgess on

You’ve got a marketing plan in action and your traffic has picked up but no matter what you do, sales are stagnant. What’s going on? It could be a lot of things, but the bottom line is that you probably have some holes in your conversion funnel, c...

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