Instagram is one of the most popular social media networks right now and over 80% of users follow at least one business on the platform. If your business isn’t using it, you could be ignoring your most powerful (and least expensive) marketing tool.

When it comes to advertising online, personalization and one-to-one marketing reign supreme. Consumers, especially millennials, are tired of intrusive, irrelevant ads. Personalized content lets your customers feel like they’ve discovered you and t...

When you’re running an ecommerce store, it’s easy to let website maintenance slip...or forget about it altogether. If you could use help, hiring a developer who specializes in Shopify is a sure-fire way to get someone to take tech matters off your...

User-generated content (UGC), also called user-created content or consumer-generated marketing, turns your customers into your biggest marketers. It’s growing in popularity for a few reasons, mostly because it requires little to no extra work on y...

Customer churn: it’s when a client breaks off the relationship with a company. They purchased once and now they’re done. Sound familiar? If you’re seeing a lot of one-and-done shoppers, retention marketing is for you. Unlike acquisition marketing,...

You’ve got a marketing plan in action and your traffic has picked up but no matter what you do, sales are stagnant. What’s going on? It could be a lot of things, but the bottom line is that you probably have some holes in your conversion funnel, c...