As a Shopify merchant, you’re probably aware of how important customer reviews are for your store. Customers can’t feel, touch, or try on your product, so they rely on people that have already purchased to tell them about it.
But how do you get reviews for your business? Should you just wait for someone to email you about how much they love your store?
No. You’ll probably be waiting a long time.
You have to ask for the reviews. And yes, it can be done without begging or sounding desperate. In fact, I’ll show you how to how to ask for and get reviews in a way that builds rapport with customers, making them more likely to shop with you again.
But first, let’s look at why taking the time to get these reviews is completely worth it:
- A 2015 study found that product reviews boost revenue 62% per visit
- The same study found that when a customer interacts with a review, they convert at a 58% higher rate than those that don’t
- 85% of consumers trust reviews as much as a personal recommendation
Those numbers are persuasive! More reviews means higher conversions and more revenue. In addition, customer reviews are a huge part of social proof, an extremely effective marketing tactic.
Ready to start getting reviews? There are a few things you have to do to make sure your efforts are worthwhile.
Decide Which Customers to Ask for Feedback
Not every customer will leave a review, and you shouldn’t ask them to.
The ones that are most likely to leave reviews are repeat customers and customers that have spent the most in your store. They’re the ones getting the most value from your product(s) and are more likely to want to tell the world how awesome you are.
Make a list of these customers/clients and gather their contact information. When you have your list, it’s time to get down to it.
How to Get Customer Reviews
To get feedback from customers, you’ll send a short, personalized note.
In the note, thank them for being a customer and then ask if they’d be willing to leave a review on Google, Facebook, or on your site. Sign off, and you’re done.
Here’s an example of what you’d send:
Thank you for supporting [store name]! We appreciate your business and hope you’re loving the [item] you picked up!
We’d love if you’d take a minute to leave us a review on Facebook or Google. Reviews really help us grow, let us know how we’re doing, and let others know what they can expect when they shop with us.
If you have any questions or comments, please let us know!
You can make it a little longer if you’d like, but it really is that simple. This note lets your customer know that you appreciate them and asks for a review in a way that makes it sound like they’re helping you out. (Which they are!)
Tools to Gather and Share Customer Feedback
In addition to asking for feedback on review sites, you can use Google Customer Reviews or a Shopify app to collect reviews and feedback to display on your own site. Okendo is one of the best apps for this because it takes the standard review a step further. With Okendo, customers can share photos and videos of the goods, give product insights, and ask and answer questions about products, all on the product page.
You can send this note via email or a thank you card. There are pros and cons to both and it all comes down to what you think your customers would respond to best. Emails are faster to send, easier for customers to respond directly to, and don’t cost anything. Unfortunately, you risk it being deleted or sent to the spam folder without even being read.
In a world of digital communication, thank you cards are very memorable but take longer to send out and cost more than sending an email. Even with the drawbacks, it’s worth noting that large companies like 1-800-Contacts send thank you cards, netting them major customer service points and helping them build a relationship with their customers.
While you’re waiting for people to respond to your message, you can get reviews from customer comments on social media. Whether it’s a post on your Facebook wall, an Instagram caption, or a tweet, it’s all valuable. Just remember that it’s a good idea to ask if you can use someone’s comments before taking them.
That’s all there is to it!
Oh, and if you’d like to get a sweet deal on Okendo, reach out and we’ll hook you up.