Website maintenance is an important part of running a Shopify store, but for most merchants, it’s not exactly fun. Shopify development, maintenance, and innovation isn’t optional, though. After all, your site’s UX (user experience) can make a huge difference in your conversions.
But if you’re not a tech guru, what are your options? There’s an easy way to ensure your shop is always running at 100% and you're providing an outstanding customer experience: enlist a professional, like a Shopify developer, to manage the technical side of things. It’s simple, and having someone well-versed in all things tech is like having a secret weapon on your team.
Employing a developer is a big step. How do you know if you really need to hire someone? Take a minute to ask yourself these questions:
- Am I able to keep up with technical maintenance of my store?
- Do I spend a lot of time working on the design or code? Is it keeping me from spending time on the core parts of your business?
- Am I in over my head when I try to perform maintenance? Do I get frustrated and feel the urge to throw my computer out a second-story window?
If you answered ‘yes’ to most of those questions, a developer would probably be a good investment. By having a professional handle the technical side, you’ll relieve some stress and be free to focus on the rest of your business.
Hiring a Shopify Development Service
When you're ready to look into hiring a developer, it's important to consider the kind of worker you hire.
Some Shopify developers operate strictly on a per-project basis, meaning that each time you want them to work on something, you’ll have to contact them. If you need ongoing maintenance, this isn’t ideal.
For continual tech support, you need someone on retainer. This means you have access to this person’s services for a flat monthly fee. Each freelancer or Shopify development service will have their own retainer packages so the scope of the work varies depending on who you hire.
When you hire someone on retainer, you get an experienced professional that provides services like:
- Real-time messaging
- Consulting calls each month
- Monthly testing for store functionality and performance
- Monthly analytics and SEO analysis reports
- Theme code maintenance
- Discounted rate on Shopify design/development projects
These services work together to ensure your site is running smoothly and that when there is a problem, your expert will get it fixed immediately. The monthly reports let you know where your traffic is coming from and how well your SEO efforts are paying off, making it easy to see where you can improve. Essentially, having a Shopify development partner gives you peace of mind and ensures that your shop is always operating at 100%.